Spotify Adds Setlist Playlists and Share Cards to Spotify Reserved

Spotify is adding setlist playlists and personalized share cards to Reserved, its program that holds concert tickets for an artist’s most dedicated listeners. The features started rolling out on Thursday, September 24, alongside a new in-app destination that keeps everything tied to a fan’s show in one spot.

Share cards come in pairs. Fans get the first one when they’re selected for a Reserved offer and a second after they buy. Each card shows the fan’s name, the artist, the show details and Reserved badging, made to post on social platforms or send over messaging apps.

The setlist playlists are built from setlist.fm data and unlock on the ticket holder’s event page. Ahead of the show, the playlist reflects what the artist has been playing on recent tour dates. Once the show is over, it updates with the songs performed that night. Setlists will appear for participating tours as their dates begin.

The in-app destination pulls the share cards, setlists, event details, venue information and past performances into one place.

What is Spotify Reserved?

Spotify announced Reserved at its Investor Day on May 21. The idea: Spotify identifies an artist’s most dedicated fans and holds two tour tickets for them before the general onsale. The program went live in the US on June 18 in partnership with Live Nation, with tickets sold through Ticketmaster, and expanded to Canada on August 17, starting with Jonas Brothers dates.

In its Q2 update in August, Spotify said nearly 100,000 tickets had been reserved through the program. Recent offers have covered John Summit, Young Thug, Miley Cyrus and Metallica, along with Role Model and beabadoobee.

Spotify says its live music efforts have driven more than $1.5 billion in ticket sales for artists. It also says the top 2% of an artist’s monthly listeners, a group it calls “super listeners,” account for 50% of that artist’s ticket sales.

How to get a Reserved offer

Reserved is open to Spotify Premium subscribers in the US and Canada who are 18 or older. Premium Mini, Premium Lite and free trial accounts don’t qualify, and the account has to be at least a week old. Spotify chooses fans based on streams, saves, shares and location.

Selected fans see the offer on their Spotify Home screen and also get an email, a push notification and an alert in Your Updates. The purchase window typically lasts around a day, with two tickets held for the whole window. Tickets are reserved for the tour rather than a specific night, so fans choose the date, venue and seats at checkout, subject to availability.

Checkout happens on Ticketmaster. Fans may be prompted to connect their Spotify account to Ticketmaster to verify access, and Spotify suggests linking the two ahead of time. High-demand shows can put buyers in a queue before seat selection.

Unclaimed tickets pass to the next most dedicated eligible fans. A fan who declines an offer can’t request another one, though tickets may still turn up in the public sale. Reserved only covers first-sale tickets, with no resale.

For more on how the program started, read our coverage of the Reserved announcement from May.

Source: Spotify Newsroom